Nike has finalized NIL endorsement deals with five top amateur basketball players, headlined by LeBron James’ son, Bronny James of Sierra Canyon High School.
The eldest son of the NBA star turned 18 over the weekend, and has already been incorporated into the rollout of the Los Angeles Lakers forward’s newest signature sneaker, the Nike LeBron 20.
In addition to Bronny James, Nike also finalized NIL deals with Iowa point guard Caitlin Clark, Stanford guard Haley Jones, Sierra Canyon High School star guard Juju Watkins, and top 2023 guard D.J. Wagner of Camden, New Jersey.
While specifics will be announced in the coming months, Nike plans to partner with each student-athlete on a variety of community efforts in their hometowns. All five currently play for Nike-sponsored schools.