National player of the year Caitlin Clark has signed with Gatorade, becoming the fourth collegiate athlete and second women’s basketball player to join its roster.
The deal marks the expanding name, image and likeness portfolio for the Iowa point guard, who has taken the sport by storm since her freshman year but catapulted to national fame this spring when she led the Hawkeyes to their first national title game.
Her other NIL partnerships include State Farm, Nike and Hy-Vee, among others, and she recently signed with Excel Sports Management, whose women’s basketball clients include WNBA stars Napheesa Collier and Arike Ogunbowale.
“I am fortunate to be part of the first generation of collegiate athletes who are not only able to contribute to the legacy of our colleges and universities, but also start to build something of our own off the court,” Clark told ESPN. “Working with a brand like Gatorade is really a dream come true, but NIL is about more than just endorsements and partnerships. Athletes are learning about entire industries, how they work, and how we might be able to pursue other passions while we are playing and after our playing careers are over.”