Covelli Enterprises, the largest franchisee of Panera Bread, will launch its annual month-long Pink Ribbon Bagel campaign Tuesday, October 1st in the Wooster. All October long, a portion of the proceeds from Pink Ribbon Bagel sales will be donated to Wooster Community Hospital. A special 100% Day will be held on Friday, October 4 th during which 100% of the proceeds from each bagel sold will benefit the cause.
Donations will support breast cancer programs and initiatives at Wooster Community Hospital. Panera Bread is encouraging customers to take a photo with their Pink Ribbon Bagels to share their support for the cause on social media using #morethandough.
Funds will also be collected throughout October at the registers of the Wooster Panera cafe through the company’s Change Roll-up Program. Through the program customers may round up their order total to the nearest dollar amount to support the cause.