Hall of Fame running back Eric Dickerson has offered to be the voice of Los Angeles Rams fans who have been angry about the new team logos that were released earlier this week. Dickerson, who currently holds the title of Rams vice president of business development, considers himself among the people who are unhappy with the new look.
On Wednesday, Dickerson tweeted that he would speak with the Rams about fans’ concerns.
“@RamsNFL fans, I reviewed your comments regarding new logos and share in your disappointment,” Dickerson tweeted. “I’ll be speaking with the Rams on our behalf. Please like if you prefer the logo on the left and retweet to vote for the logo on the right (Rams booster club). – The Rambassador.”
On Monday, the Rams revealed the first of a two-part rebranding effort as they prepare for the 2020 season in their new home at SoFi Stadium. The Rams unveiled updated team colors and logos, and new uniforms are expected to roll out later this spring.
The Rams have moved on from the navy blue, light gold and white color scheme that they adopted in 2000 in St. Louis. Their new colors are similar to their throwback royal blue and gold — but with a brighter twist. The Rams are calling their new hues “Rams Royal” and “Sol.”
Before the reveal, Rams chief operating officer Kevin Demoff acknowledged that for some fans, the new look would require an adjustment period.