South Carolina’s victory over Caitlin Clark and Iowa in Sunday’s women’s NCAA championship game had an audience of 18.7 million viewers on ABC and ESPN. The only sporting events in the United States to draw a bigger TV audience since 2019 have been football, the World Cup and the Olympics. The audience numbers are expected to increase when Nielsen releases its final numbers later today. It’s the most-watched basketball game since 2019, when the men’s NCAA title game between Virginia and Texas Tech averaged 19.6 million viewers on CBS.
South Carolina/Iowa National Title Game most watched basketball game in five years
