One month after being selected with the No. 1 overall pick in the WNBA draft, Indiana Fever center Aliyah Boston signed a multiyear footwear and apparel endorsement deal with Adidas.
“It feels amazing to be part of Adidas,” Boston said. “Adidas is empowering women, and they’re opening the doors for women’s sports. It’s just continuing to grow the game.”
Boston will join Candace Parker, Chelsea Gray and Nneka and Chiney Ogwumike as a featured face of the Adidas Basketball category in the WNBA.
“We are beyond excited to welcome Aliyah to our adidas Basketball family. She exudes strength, resilience, versatility and natural skill that is unmatched,” Adidas basketball global general manager Eric Wise said. “I know she’ll leave a lasting impact on the future of the game, and we are proud to be a part of this moment and support her on her journey to greatness.”
To begin the partnership, Boston took part in the brand’s interview format series entitled, “Remember The Why,” in which she discussed her playing days while growing up in St. Thomas, Virgin Islands, and her journey in the sport since.
“Getting my name called first in the WNBA draft was a surreal feeling that I’ll never forget,” she said. “This is something that I dreamt about.”
The signing comes as a bit of a surprise, after Boston starred at the Under Armour-sponsored University of South Carolina, where she became the first female basketball player to sign a name, image and likeness (NIL) deal with Under Armour in April 2022.